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Our Strategy

SHUAA offers industry-leading asset management, investment banking, capital markets and lending products and services across two main asset classes: Equities and Credit.

Since its founding in 1979, SHUAA has played a prominent role in shaping the financial services landscape in the GCC and continues to pioneer new services in the region. In 2012, SHUAA implemented a comprehensive new strategy intended to return the Company to profitability. At the core of the strategy is the redeployment of our balance sheet from non-income generating or illiquid investments to revenue generating activities such as asset-backed lending, sales and trading and credit linked asset management products.



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