SHUAA’s new fintech is being created with the aim of providing investors with a seamless and holistic digital wealth management experience that leverages new technologies such as Artificial Intelligence (AI) and Machine Learning to elevate the traditional personal curated management and advisory experience to a whole new level. The new Fintech will build its own product capabilities while drawing on SHUAA’s asset management and investment proposition to set a new standard for user experience, advisory execution and portfolio allocation.
Commenting on Hadi’s appointment and SHUAA’s digital plans, Jassim Alseddiqi, Group Chief Executive Officer of SHUAA, said, “Our intention to launch a new digital wealth platform is in line with our increasing focus on technology, which, as we have previously indicated, will be one of SHUAA’s top priorities going forward. This includes transforming our asset and wealth management capabilities and client experience in ways we have never done before. At the same time, we have identified a gap in the market for an innovative digital wealth offering that integrates best-in-class advisory services, execution and cutting-edge technology.