OUR VISION AND STRATEGY

SHUAA’s mission is to create sustainable value for clients, employees and shareholdersfor

Our Vision

SHUAA’s mission is to create sustainable value for clients, employees and shareholders by engineering innovative investment solutions and differentiated product offerings for institutional clients and high-net-worth individuals.
Our business philosophy is rooted in a drive for excellence and performance, uncompromising integrity, and a strong team culture.

Leading Regional Investment Manager

Regional Dominance in Investment Banking

High-Performance
Workplace

value customers users viewer

Innovation
Leadership

Process-centric & Digitally-enabled Platform

Our Strategic Levers

To achieve our business goals, SHUAA has defined three strategic levers which were communicated back in late 2019.

As a combined firm, since 2014 we have grown our assets under management (AUM) by circa 800%, from USD 1.7 billion to over USD 14 billion, making SHUAA the second largest asset manager in the GCC. We are led by a best-in-class Board of Directors and a seasoned and dynamic senior management team.

Defined Strategic Levers

Strengthen and grow core businesses
Access new
revenue pools
Diversify products and services within core businesses
Increase recurring
income
Scale the platform and operate more efficiently
Increase profitability
Strengthen control