SHUAA’s mission is to create sustainable value for clients, employees and shareholders by engineering innovative investment solutions and differentiated product offerings for institutional clients and high-net-worth individuals.
Our business philosophy is rooted in a drive for excellence and performance, uncompromising integrity, and a strong team culture.
Our Strategic Levers
To achieve our business goals, SHUAA has defined three strategic levers which were communicated back in late 2019.
As a combined firm, since 2014 we have grown our assets under management (AUM) by circa 800%, from USD 1.7 billion to over USD 14 billion, making SHUAA the second largest asset manager in the GCC. We are led by a best-in-class Board of Directors and a seasoned and dynamic senior management team.