Shuaa Logo

Our Brand

New Brand, New Direction

From its founding in 1979 as Arabian General Investment Corporation, SHUAA has undergone two major corporate identity transitions, the latest in October 2012 when the company introduced its new logo.



1979,AGICO logo

The Arabian General Investment Corporation (AGICO) was established in 1979 by Emiree Decree of His Highness Sheikh Rashid Bin Saeed Al Maktoum, Ruler of Dubai and Vice President of the United Arab Emirates. The logo used from its founding in 1979 until its name change in 2001 was an Arabic symbol.


2000, SHUAA Capital logo

In 2000, the Company completed its name and identity change from “AGICO” to SHUAA Capital. SHUAA is the Arabic acronym for Arabian General Investment Company and means “Ray” in Arabic.


2012, SHUAA logo

The Company unveiled its new logo in October 2012 and the word “Capital” was dropped from the name. This signalled the break with the past and establishment
of the new strategic direction. The new logo places an emphasis on representing a fully-integrated business, offering clients multiple value-enhancing services from one source.

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